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Another element he really nailed were his use of bonuses.All the extra e Books & free interviews make it a completely irresistible offer.With the exception of Ross Jeffries, he was the first of his kind to put out valuable information products in the dating niche & quickly positioned himself as the go-to resource.His brand name & pen name were strategically made to be catchy (all starting with the word D) & he was a defining example of how to write compelling sales letters and make a killing on back-end sales (he sold about 20 higher-priced products).It is down to earth, takes a very 'self development' approach and will definitely open your eyes to many things you did not understand before.
It is written with the beginner's perspective in mind, so you do not need any previous experience to understand it.
It's refreshing to hear him tell it like it is and teach at the same time. Durbins book is by far the best book for any network marketer out there.
He reminds you that when you're in a business where you must prospect, you better start enjoying it and you will go far. I've read countless numbers of books on building a business and selling. That being said there are many books that should be read but for a network marketer (like myself) this should be one that should be read over and over agian.
So, for you, I’ve noted a few equally essential follow-up books as well.
Here are the top books to read to start understanding and internalizing the fundamental principles: 1. And, in fact, the journey many men are on is not just about finding women, but finding unshakeable self-esteem that derives from within (not from the opinions or responses of others)—and this is the book that basically defined the modern idea of self-esteem.